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Wednesday 9 November 2011
Best Practice & Trends in Key Account Programmes
Dr Iain Davies & Greg Bo


Dr Iain Davies
lectures, consults and researches in Key Account Management, Sales and Marketing Ethics - in which he is widely published in leading journals including Harvard Business Review, Industy Marketing Management, Journal of Marketing Management and the European Journal of Marketing.  He is currently at the University of Bath and previously led research for the Key Account Managment Best Practice Club at Cranfield School of Management, and has a PhD in Strategy and Marketing from Nottingham University. Prior to his academic career Iain had extensive commercial experience in professional services marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMCE and working in sales and marketing in the fair trade industry.

Greg Bott is a qualified behavioural analyst and experienced client strategist with an exceptional track record in designing and implementing award winning personal and organizational development programmes for some of the world's most progressive and dynamic in-house legal teams and professional service firms.  He is a Director at the Ohten Group, a specialist consultancy that focuses on working with corporate legal departments, law firms and corporate leadership teams to get better results through implementing their strategy. Prior to joining the Ohten Group, Greg worked in the award winning Client Development Centre at Addleshaw Goddard LLP, which was case studied by the Harvard Business School and taught to their MBA students specialising in innovation in professional service firms. His work was recently recognised as 'Stand Out' in the FT Innovative Lawyer Awards in the category of 'Client Service'.

Best Practice & Trends in Key Account Programmes is first of a proposed series with the Account Managers' Netowrk intended for all those involved in Key Account Management who are striving to improve your client programme within your firm. Your organisation may be at the very earliest stages of installing a Key Account Management approach or it may be much farther down the track. Either way, the purpose of the programme is to provide insight into what needs to be done if your programme is to provide you with a sustainable, competitive advantage and a high quality approach to Key Account Managment. The sessions will also explore the changing role of the Relationship Manager in professional services organisations. The practical approach will be facilitated by two individuals, Dr Iain Davies and Greg Bott, who understand the realities of Key Account Managment.

The series is structured to cover the following topics over Autumn/Winter 2011-2012:

  • Session 1: Best practice and trends in structuring and leading an effective Key Account Management programme (9 November 2011)
  • Session 2: The evolving and changing role of the Relationship Manager (Late January 2012)
  • Session 3: Resource, process and activities of an effective Key Account Managment programme (February 2012)
  • Session 4: Measuring progress and results of a Key Account Management programe (Early March 2012)

Date:   Wednesday 9 September 2011
Time:   6.30pm registration
            7.00pm start, followed by drinks

Venue: Allen & Overy LLP

            One Bishops Square
            London E1 6A

 

RSVP by Friday 4 November 2011

 

Members: Free
Non-Member: £60 one session or £200 for all four sessions (plus VAT)

 

Member RSVP   Non-Member RSVP


Upcoming Events


 

Expectation of An Account Manager   A Client's Perspective
General Counsel/Legal Team Member
Date/Time:
November/December
2011
Venue: Eversheds LLP,
1 Wood Street, London EC2V 7WS

Account Managers' Panel Session
Various - Discussion on issues facing Account Managers
Date/Time: TBA

Venue: TBA

 

Social & Networking Events

Networking Event
in conjunction with Legal Support Network (LSN)

Christmas Drinks
Account Managers' Network Christmas Drinks 

All Account Managers' Network training is accredited by the Chartered Institute of Marketing (CIM) for CPD points.

Our events are only open to practioneers and professionals in account management and client relationship management. Suppliers, vendors and and consulants may attend our events only by becoming network partners/sponsors (further information upon request) or at £300 plus VAT per event (registration form below):

Suppliers/vendors/consultants event registration form:

 


 

 

 


 


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